UPVC Windows – Contemporary, Affordable, and Long Lasting Alternatives to Wood

Pitiably, uncontrolled and unregulated exploitation of forest tracts and felling of trees for commercial use has led to mass deforestation, which has resulted in the price of timber- and wood-based products multiplying many times over in the last decade. Moreover, the specter of global warming and climate change is hanging like a shadow over our senses, to which we have been a great contribution. Designers as well as home owners are on the constant look out for environment friendly, cheaper and viable alternatives to wood and wood based products, chiefly due to the price factor and also due to the frequent maintenance need of wood doors, frames, furniture and windows.

Over recent years, UPVC has grown in to a very popular material of choice in the construction and interior design industry. Any discerning builder and home owner is sure to think about the materials he would use in building the home or building, due to a multiplicity of reasons – mainly the cost, security and the estimated life span of the material. Designers choose UPVC over other materials like aluminum, cast iron, wood and other available options for the window and door designs primarily due to its weather resistant properties as much as it offers strength and aids ease of use and maintenance. The frames of windows and doors are also made of UPVC due to its sturdy nature in addition to its properties of withstanding diverse and extreme weather conditions.

UPVC is the low cost, low maintenance solution to every window and door design, with no or minimum need for post installation servicing and care. Also UPVC is an inherently chemically inert material which coupled with its toughness gives it the best option for durability over the other available materials.

UPVC windows offer the best kind of insulation against outdoor noises, sounds and a diverse range of weather conditions, better than any other material in use such as wood, iron and aluminum.

UPVC windows and frames are good at maintaining indoor warmth from permeating outside and outdoor noises from entering indoors. The multi-boundary set up of UPVC windows and door units aid to create the extra acoustic insulating properties, which is unfounded in other materials in use. Windows and doors made of UPVC offer more advantages than that of their alternatives as it does not rot, warp or peel like wood and unlike iron or aluminum, it wouldn’t rust. And the quality and longevity of UPVC windows and frames is many times more compared to their counterparts.

Metal balances rather than sash cords provide smooth, easily controlled opening and closing of the best made UPVC windows.

A simple tilt catch mechanism is all it takes to allow the window sash to tilt inwards to enhance your natural ventilation options. It also aids in easy cleaning of the pane. Severe and thorough testing during production of the UPVC windows, frames and doors have aided in designing tightly weather sealed windows, doors and frames that prevent draughts and rattles which windows usually develop in high wind areas.


Mobile App Vs Website for ECommerce

Nobody can ignore the importance of mobile platform, especially e commerce businesses who are witnessing an influx in customer visits to their site from a mobile platform. As per a study done in 2015, 85% consumers prefer mobile apps over websites and 41% smartphone owners had made at least one purchase from their smartphone. Further, the worldwide market share of mobile commerce is expected to touch 70% by 2017 and by 2020 it is expected that the revenue generated by mobile commerce will be around $ 284 billion.

However, that does not mean that the web platform can be entirely neglected in favour of the mobile platform, or having a web application will mean that you will tap a greater market share. As much as people prefer the mobile platform for ecommerce shopping, studies have also shown that of the 8.52% desktop users that add to cart, 2.78% make an actual purchase. On the other hand, on mobile platform the add to cart rate is 4.7% and conversion rate is 80%.

1. Responsive, mobile or both?

It has become imperative for all websites and web applications to be responsive or adaptive as they can be accessed from a desktop, tablet or smartphone, and business owners have to work with this assumption while embarking on going live with their solution. Also, Google marks down the page ranking of web solutions that are not adaptive to the varying screen size. The user experience and interface presentation varies for desktop and mobile platforms. Hence, the treatment of the web solution will vary based on the device it is likely to be accessed on. If half of the daily traffic to the website is accessing it from a mobile device, then the business is likely to lose a large chunk of customers. A Google survey of smartphone users in the USA revealed that over 65% preferred using a mobile website over mobile application for online shopping. Also, conversions have improved significantly for leading ecommerce businesses since adopting responsive websites since it offer better customer experience. Also, 40% web users abandon a website if it takes more than 3 seconds to load. Responsiveness trims the web interface to ensure that the website is not heavy and loads quickly.

2. Need for a mobile application

Established ecommerce businesses have a mobile application handy along with a responsive website for their business. Quite a few businesses have tried adopting mobile application alone instead of launching a website. Based on the type of product or service being offered, very few have succeeded, though even they did at the cost of losing a greater market share. As per a study by VisionMobile, over 55% mobile apps earn less than $500/ month. Another Gartner report suggests that 25% app users use it only once and about 80-90% of apps are eventually deleted.

Despite these demotivating figures, a mobile application makes sense and is even preferred in many scenarios by online shoppers because it is convenient, fast and easier to browse. Also, it is easier to push personalised notifications on new offers and the customer can also respond faster.

3. More on Mobile Technology and its advantage over website

On a mobile app, the user is always logged in, so shopping cart can be accessed faster and it is more secure to save credit card details. Further, in case of using net banking and other modes of payment where one time passwords are required, these get auto-filled, speeding the payment process. Device technologies also make a lot of difference in enhancing the shopping experience for the users. Some instances,


  • Mobile camera – the front mobile camera can be used by the buyer to load their image and check the outfit or accessory on themselves. The camera can also be used as a barcode scanner for making payments or finding products online



  • iBeacon – iBeacon sends real-time alerts to app user when they pass the shop and inform them of any new offer or which aisle they can find some specific product on.



  • iNFC – NFC can be used to make one-tap payment



  • GPS – the GPS and map can be used to locate stores, centres and even track real-time location of the package to be delivered.


4. Mobile and web strategy

Whether the business launches a mobile application immediately or not, it is essential to have a fully functioning mobile strategy. Whether it is a responsive design or mobile application, there must be a clarity in goals while designing the solution so that the user experience is enriched by the shopping experience.

A new business can opt for web development services in India or any of the leading web service providing countries in favour of mobile app development solutions in the initial days of their ecommerce solution launch. A responsive website or web application will be meaningful investment for the long term and will also give the customer a sense of permanency about the business. Extending the service with a mobile application thereafter will ensure greater number of downloads and establish brand loyalty, which is a fickle currency in times of such tough competition.



It Would Be Nice to Have Some Good News on Environmental Initiatives For Sustainable Farming

It can be a can be a depressing business for a writer to follow developments on tackling climate change or sustainable, environmentally friendly farming and food scarcity.

Just occasionally, however, there are signs that perhaps the message is getitng through and there are glimmers of hope. In the face of unrelenting bad news such initiatives should have wider publicity than they sometimes receive.

It tends to be taken for granted that global agribusiness and particularly the producers of the chemical-based fertilisers that contributed to the success of the Green Revolution of the 1960s and 1970s have also been major contributors to the environmental and food scarcity problems we now face.

While it may be true that improved scientific knowledge since those days has identified the downsides and longer term consequences of those agricultural techniques many of us have become very suspicious of all global enterprises involved in agriculture.

A skeptical approach to new scientific innovations from large multinational companies may be understandable but in the long run it may be counter-productive in making us too risk averse, stifling the openness to innovation we may need to tackle the huge problems facing the world.

One such problem is the FAO (UN Food and Agriculture Organisation) estimate that we need to increase food production by 70% to feed the nine billion people expected to be inhabiting the planet by 2050.

How that can be done without tearing up even more forest, parkland and natural habitats for agriculture is a serious problem.

There are some suggested solutions, such as using biotechnology in plant breeding, protection of plants with integrated pest management techniques using new-generation low-chem biopesticides, biofungicides and yield enhancers. Properly used such products can potentially increase crop yields by 24% and reduce yield losses by 40-80%.

The key, however, is whether we will accept them and whether they will be used properly.

The plant science industry is committed to proper, ethical management of its products right from research and development through to disposal of waste. This includes ensuring any risks from the use of crop protection products, such as pesticides, are minimised. It is represented globally by CropLife International.

CropLife International has recently supported CropLife Asia and CropLife India to launch a project in the Indian state of Andhra Pradesh to train more than 100,000 farming families in proper handling and use of crop protection products. It will be delivered by local partners including an experienced local NGO, called EFFORT.

Hopefully it will result in improved profit margins for the state’s many small farmers, improve sustainable farming and farming yields, and do something to reduce the high suicide rate among farmers there that has made headlines around the world.

The Rainforest Alliance is another organisation that perhaps should receive more publicity.

It works to promote sustainable farming in 25 tropical countries around the world, with a scheme of sustainable agriculture certification that has so far benefited more than two million farm workers and their families.

It sets tough criteria to achieve the certification seal that they can then put on their products. The label is a green circle containing a green frog and one to watch out for when buying products in your local supermarket.

The aims are to show reduced water pollution and soil erosion, reduced threats to the environment and human health, protection of wildlife habitats, less waste farm by-products (by using such things as orange peel, banana leaves and other non-saleable foliage as natural fertiliser). Farmers must also demonstrate reduced water use, better conditions of working for farm workers. Local NGOs audit the farms, large and small, on these criteria before they achieve their certificate.

The certificates are also displayed by companies like Chiquita (bananas), Unilever, Kraft and Nestle Nespresso as independent, third-party endorsement of their commitment to sustainable agriculture.

In addition the journal, Nature, recently published an article suggesting that there is a need for a global network of research centres providing data on the best use of land to governments and farmers to help them take decisions towards more sustainable food production methods while preserving biodiversity.

Finally, although it is not strictly about agriculture, during the writing of this article news was announced that the Indian Government had refused the UK mining company Vedanta permission for a bauxite mine in Orissa because the site was on land sacred to two local tribes.

Jairam Ramesh, India’s Environmental Minister, said the project breached both environmental protection acts and the rights of the tribals who depend on the land and its forests for their livelihoods.

Hopefully there will be more such initiatives and decisions in enough time to repair some of the damage that human activity has done to the planet before it becomes impossible to reverse.



How to Make Use of Google Trends to Write on Technology News

To put it simple and straight, “Google trends” is a form of data provided by Google itself. This data represents the most searched topics on internet in a particular span of time. Google trends has been used in many ways by a number of website owners to increase their website traffic. If you are also a website owner, you can use Google trends to increase your website traffic too. But how does it work?

Using Google trends to increase website traffic is very easy.

The time you spend working on search engine optimization to increase your website traffic is very tiring. Though, SEO is a long term solution to get the targeted traffic but trends will get you the traffic on the same day for a particular term or topic. Simply use the hot trends.

If you are not aware how it works, you might think how to use hot trends for increasing traffic? This service works the best for news websites. This service can change your traffic statistics for once and for all. You simply need to select a topic from Google trends and start writing on it. As soon as you publish your article on your website, you will see an increase in the traffic of your website. You can always check your website’s traffic via Google analytics. Moreover, once you publish the post, it is highly recommended to submit the post to maximum number of social networks. You might be thinking why to do that? The reason is that Google bot consecutively visits the social networks, while it may take time to crawl your website. Once your article is available on the social networks it will mean your article is crawled. And once the article is crawled on time it will be available for the readers. It is important to perform all these steps in a speedy and uninterrupted manner. Once you decide to write an article you must make sure that you post in the same hour. Again do not forget to submit the post to social networks.



Classic Game Review: Time Traveller 1981

TIME TRAVELER is a text oriented game in which you are sent back in time to find 14 rings. Each ring is hidden in a different time period from 1350 B.C. to 1942 A.D. and has a special power that you may use once you possess that ring. There is a limit to the number of rings you may carry at one time; the others are dropped off at the Time Lab for victory points. The program begins by telling you where each ring is by time era. You decide which ring you will seek first, and you are sent to that era.

On arriving, the program will ask which of two political factions you want to join. You may change sides at any time, but doing so costs points. Then it’s off to find where the ring is hidden. A text map of the area indicates houses, fields, armoury, treasury, and other possible locations.

Amidst the tasks of gathering allies, weapons and gold, you may find yourself taxed, chased by guards (regardless of whose side you’re on), and possibly even imprisoned or slain. However this does not present a problem as the time machine will send you off to another era at full strength to seek out the next ring.

As long as you keep at the game, you should win out in the end. After several false starts, I began to understand how to win the game. I fear that, after a person develops a strategy, the game will quickly become a series of stale replays. There are no differences between eras other than the name of the era and its political factions.

A little flavour in the sayings, or the signs might have helped. I soon tired of seeing “KEEP OFF THE GRASS” everywhere. Documentation is ample; five pages including time periods, general rules, commands with explanations, and descriptions of the rings with their powers. One ring, “escape”, was missing from the list, and the ‘booting’ instructions for Apple are inaccurate. Mine booted straight from the disc.

The disk is in all probability more up to date than the booklet. I would recommend that you try this game several times before deciding whether to buy it or not. Rating for this game is 2.3 out of 5.



Graphical Updates Of Web Designs

Web design is creation of designs in the web pages of the web site. Web design constitutes more innovated and technical aspects with huge information. Web designs are the process of modeling, designing, structuring and executing the aspects which are suitable for the web site. Web designs may comes up with collections of more designs as per the ideas and plans to make the web site with more new web designs. Web designs include contents, files, tags, update pages, graphics and so on. Generally web designs comprises of innovated and graphical techniques as well as they are created to become easy approachable to the web searchers and it is done using wide understandable techniques.

Generally, web site comprises of web designs and web designs forms major part of the web site. Today, in this competitive world web design fetches more demand and it comes through all over the world. Nowadays, most of the people started knowing the need of the web design and started utilizing it. Hardly web designs become more important and essential for every web masters who handles web sites. Web designs provides well designed and graphical web site to the web searchers and also for the web masters. Web designs are done by the web designers and if they design the web completely, then it can be said that the web site fetches more offers from the customers as well as more response among the web searchers.

Nowadays, most of the web designers are capable of offering efficient technical and graphical web designs to the web sites. To make the web design effective and efficient, then the web master should provide and use some techniques and tips for it. Generally an efficient web design comes up with good presentation of graphics and designs. To make it efficient, professional web site designer’s help can be taken and they are the one who can provides efficient web designs to the users. Generally, web designs constitute text, graphics, designs and images. Web masters designs web sites to increase the traffic, rankings and links in the major search engines such as Google, Yahoo and Msn.

Web designs can be made using efficient web designers and he may use more application such as CSS, HTML and many other kinds of languages. Every web designs made by the web designer should be compact and the web design created should be structured has it is easy approachable and easily understandable to the web searchers. When proper web designing is done for the web site, then the particular web site fetches more demand among the web searchers as well as the web designers come up with more popularity among the people.



8 Smart Steps in Integrating Influencer Marketing Into Content Marketing

We’ve discussed the limitations of content marketing with fellow marketers, and many think that web content has reached a critical volume. There’s more content being put out there than people can consume. Now you’re probably asking why we still keep writing to you if there’s already so much stuff online. That’s like asking why new smartphone brands are emerging despite so many smartphones in the market. We cater to a specific audience.

But there’s another important aspect that marketers are missing. The role of influencers in promoting content in the past few years has been observed. This is why content marketers have incorporated influencer marketing as well as other means of content promotion. Influencer marketing statistics has been favorable enough that companies have started to not only invest in it but also keep, if not increase, their marketing budget slice for it.

But then how do you put together content and influencer marketing? Instagram, Facebook, YouTube, and Twitter remain the hottest sites for sharing content. These active online hubs are also where you can find influencers, people with substantial following and rich engagement. If you find these people and build a relationship with them, they can open doors for you to their audience. But how do you actually get them to work with you and for your brand?

1. Find out authorities in your niche.

Every niche has authorities. These are people who have knowledge and experience in their industries or fields, and they impart what they know to other people. The latter look to the former for tips and advice. Authorities therefore influence how their followers think. In so doing, they influence their consumer behavior. That is why knowing these authorities is a key step in influencer marketing. Companies are now investing in working with these professionals and specialists to bolster their social media and content marketing strategies.

The question is how you can find these experts in your niche. It’s easier than you think. The quickest way is to use relevant keywords. These influencers are most likely using the same keywords that you’re using. Thus, it makes sense to search for them on various social media sites using the same keywords. The relevant ones usually appear in the search results. Of course, the good old way is to search for them on Google to find their websites or their blogs. List them down!

2. Assess the influencers.

You can’t contact all of them at once. That is a waste of time and energy. Most of them will only ignore you. Worse, a lot of them are not really suitable for your brand for a number of reasons. Choose those whose content is most relevant to your brand. Moreover, include those with significant engagement. It’s not the size of following alone that matters.

3. Establish a relationship with your influencers.

Figuring out how to connect with your prospects is hard. It feels awkward at first. But the simplest and least creepy way is to start small. Drop a comment on one of their posts. Subscribe to their blog. Follow them on Facebook or Instagram. Retweet their posts. Do this for several weeks. Don’t stop once they notice you. In fact, that’s when you give it a punch. Be friendly. Respond to their replies. Reciprocate. Do not ask them to go check out your stuff!

4. Sometimes all you have to do is ask.

You won’t get an answer if you don’t ask. In many ways, marketing is about asking people to do what you want them to do. It’s true even in influencer marketing. At some point you just have to cut to the chase and say it like it is. Only do this, however, once you have initiated a connection and built trust and confidence. They will naturally get curious and may even offer to help. If that doesn’t happen, then pushing a little further isn’t a bad idea. After all, what’s there to lose?

Don’t sound imposing, though. Express your interest in collaboration. Say you think it’s a great idea if you both can work on a topic together. Maybe you can write a script for a video or you can write an article together.

5. Discuss how working with you benefits them.

Let’s deal with it. Influencers are concerned about gains. Everyone is. So make sure you pitch with their advantage in mind. Don’t make it all about helping you. Make it about helping them too. As much as you want their audience, they’d appreciate it, too, if they could tap into yours.

6. Make it easy for them to work with you.

You need them more than they need you, if they need you at all. So make it as easy for them as possible to collaborate with you. If you want them to write content for you, either let it be on their terms or mutually decide on the guidelines. Remember, they are bloggers, professionals, or business people themselves. They don’t have time to trouble themselves about your little content creation rules.

7. Express gratitude.

So one of the top bloggers in your industry has written a post about you. Immediately, write them a thank-you note. Give them a shoutout on your social media accounts. Mention them in your succeeding posts. Ingratitude is an influencer marketing no-no.

8. Keep the connection.

Having them share your brand’s message to their audience or having them guest-write on your blog is not the end, but the beginning of a partnership you need to keep strengthening. Nurture that relationship with constant communication. Keep liking and sharing their relevant posts. Don’t stop planning for future projects together.

Influencer marketing ideally reaches a stage wherein you don’t only market through influencers but also you market with them. In other words, you become partners, driving audiences to each other’s channels. All these take a lot of time. No influencer marketing agency can do it overnight, and run away from anyone who says they can.



The Best Bowling Shoes For Your Personal and Specific Bowling Needs

There are bowling shoes designed for people who compete, there are bowling shoes for people who are left-handed that differ from those who are right-handed. There are bowling shoes available for adults, specifically males, specifically females, and even kids too!

· Men’s best bowling shoes:

o There are several kinds of best bowling shoes available for men.

You can find high quality merchandise at great prices. We suggest that you begin your search online and you can see for yourself how many kinds of men’s best bowling shoes are available on the market for you.

From Brunswick, to Circle, Dexter, Elite, Etonic, Linds and more, there are the best bowling shoes out there that we know you will love. Browse around online and you will see the exact pair you have been looking for.

In the coolest shades, form, design, and style there are excellent best bowling shoes for men available right now.

· Women’s best bowling shoes:

o There is a vast selection of the very best women’s bowling shoes available from several manufacturers depending on your preference.

The design, style, shape, pressure points, and colors are only some of the things that differ between the best bowling shoes for both men and women.

Virtually every manufacturer of men’s best bowling shoes will also sell women’s best bowling shoes and even the highest quality kids bowling shoes.

· Best bowling shoes for competitions:

o The best bowling shoes for high performance bowlers are definitely unlike the kinds of bowling shoes you would purchase for a regular player, teenager, or children. There are many factors that can improve and enhance your skills–so high performance bowlers should be sure to have the best bowling shoes for their high performance needs.

· The best bowling shoes for kids:

o If you are looking for the best bowling shoes for your children–there are several special lines of children’s best bowling shoes available by virtually every manufacturer.

o We know your kids will love the newly developed, best bowling shoes in many different colors, styles, and designs.

Because the manufacturers are continuously improving the available bowling merchandise, including the best bowling shoes ever, there are bowling shoes out there perfect for everyone!


Business Blogging – A Crash Course for Busy Executives

If you’re a business owner or corporate executive, but you don’t yet publish a blog, I know what you’re thinking: “What’s the big deal about blogs, already? Aren’t they just online diaries?”

Well, yes and no. Let me explain.

What is a Blog?

“Blog” is an abbreviated version of “weblog,” which is a term used to describe frequently updated websites that maintain an ongoing chronicle of information. Blogs are published using third-party content management systems, which makes them simple to manage – even for beginners.

The Evolution of Blogs

In the “early” days of blogging, most blogs were personal in nature. Blog authors posted their daily thoughts, rants and musings for friends and family to read. While the diary-style blog is still common today, a variety of other blog types have evolved as well. Today, blogs run the gamut from personal, educational, political, promotional, etc.

The Business Blog

As is usually the case with Internet technology, it didn’t take long for companies to see the potential benefits of blogging. Early adopters of the business blog had the corporate courage to share internal happenings with their customer base. Many people found this newfound openness refreshing, and word spread about the effectiveness of business blogs.

Over the last couple of years, tens of thousands of companies have launched business blogs. Some of these blogs have become successful by offering engaging commentary, news and helpful information from company leaders to customers. But just as many business blogs have failed as a result of their owners misunderstanding the medium.

Why Should I Blog?

Business blogs are becoming popular for a number of reasons. Because of their user-friendly interface, people update their blogs more frequently than they might update their regular websites. Some of the most popular blogs get updated once or twice a day. In addition to adding freshness and usefulness to a website, this also improves search engine visibility.

Blogs also add a social, interactive element to your website, because you can turn on a feature that allows moderated comments from readers and customers. When such interaction grows over time, it can have far-reaching effects.

What Should I Blog About

Some of the most popular business blogs are published by “thought leaders” in their respective industries. The authors of these blogs have had the courage to come out from behind their anonymous corporate websites to share their true thoughts and feelings about their products, their companies and their industries. These authors also know that the blog is not the place for brochure copy or other promotional content.

To get an idea of how you might create a business blog, look to some that are already popular and successful. Here are some to get you started:


The Many Personalities of a Business Blog

One thing you’ll notice about each of these blogs, is that they have their own style and persona. That’s because the authors have their own styles and personas, and the best business blogs truly represent their authors’ personalities.

Summary of Blogging Benefits

A business blog can help keep your website fresh and improve your search engine rankings. Some business blogs take on a life of their own, attracting more attention than the company ever dreamed of attracting. Business blogs also broaden your communication with customers by encouraging dialogue.

Perhaps the best benefit of all is that blogs are flexible enough to support any business goal, so you can determine exactly how your blog will operate and how it will support your communication goals.



What Everybody Ought to Know About Running Shoes

Running is a simple exercise everyone can do. No need to buy equipments, no need to join any gym classes. Just have a strong will and extra time. And, a pair of shoes!

Some people don’t really care about the kind of shoes they use for jogging. They sometimes use tennis shoes, basket shoes, or any other shoes perfect for any other sports other than running.

This is not a wise thing to do.

Why would those experts design a certain type of shoes for a certain type of exercise/sport? It’s because they have done a research covering almost all aspects, such as comfort and health.

So, it is best to put on a pair of running shoes for jogging.

Running shoes are specially made to protect the foot from the stresses of running. Running shoes usually have slight heel elevation to reduce stress on the achilles tendon. They also have a larger toe box, more shock absorption, and better pronation control than tennis shoes. Moreover, they have additional emphasis on cushioning.

By using running shoes, you can avoid yourself from injury.

And, it is better to have two pairs of shoes instead of one. That way, in wet weather you will have a dry pair waiting.

If you plan to buy a pair of running shoes, do it at the end of the day. By that time, your feet are a bit puffy. This is necessary because normally, running cause your feet to expand.

Also, try those shoes on both your feet. Feel them. Check out if they are comfortable enough.

Get a pair with a good quality. Remember, those shoes will be the only thing between you and the asphalt road. So, spending a little more money is worth it.

The best time to replace your old running shoes is after about 350-400 miles or after one whole year of use. This calculation works only if you use the shoes simply for running not for other activities. Or, other sign to buy a new pair is when you feel uncomfortable wearing them. Not replacing worn shoes might cause injuries.

So, it’s better to pay attention to your shoes for a maximum result of your exercise.